The main target audience of this ad is composed of young adult man. The ad describes a couple walking in the street. Half of the man's body is staring at the female model in the window display while the other one (upper part) is continuing the walk with the women. The ad is using the sexual appeal saying that by using AXE body spray, man can attract both women in lingerie and ordinary ones. And by using the product, man will feel comfortable, happy and will improve their self-esteem regarding their relationships with girls in general.
No comments:
Post a Comment